Beautiful things deserve better words.
When I work with brands as a stylist, I love to unearth the stories behind the products, really understand the customer and work how to balance creativity and commerciality.
I’ve helped interiors and creative brands with art direction and photography for over sixteen years and now I am also styling their words and ideas. From newsletters and product stories to campaigns and those little bits of copy that make your customers say ‘ooh’.
I’ve created three simple packages to help independent interiors and lifestyle brands with copywriting, idea generation, creative guidance and trend work. Think of it as having a very experienced visual eye and a wordy brain at your fingertips.
Newsletters
✳︎
Product launches
✳︎
Campaign concepts and stories
✳︎
Website Copy
✳︎
Brand stories
✳︎
Naming and straplines
✳︎
Tone of voice
Newsletters ✳︎ Product launches ✳︎ Campaign concepts and stories ✳︎ Website Copy ✳︎ Brand stories ✳︎ Naming and straplines ✳︎ Tone of voice
For brands who want someone experienced, organised and creative to keep their communications fresh without having to employ a full time marketeer.
Each month you will get:
A 40 minute zoom catch up call
Four fully prepared newsletter concepts with copy and suggested imagery
Any concepts for headers (and accompanying copy) needed for the website
Five social ideas that tie in with this month’s stories
Competition or tie-in ideas
Any product storytelling needed OR a short blog
Perhaps you know what you practically need, but don’t have the ideas or inspiration. Or maybe you are just amazing at sourcing fantastic products but when it comes to getting it out there to your customers you get a bit stuck. Or it could be that you’re a bigger brand that would just like to try a fresh pair of creative eyes on a project.
That’s exactly where a Creative Direction Session comes in.
Over a 90 minute zoom I can get under the skin of your project, then follow up with a clear creative direction and plan.
The plan includes:
A 90 minute online (or in person!) discovery call
A creative direction pack containing moodboards, overarching copy, concepts, ideas and guidance
If you need help looking into the future to make sure that your brand and your product stay bang up to date OR you’re a company who wants to make their very own trends, this package is for you. The bigger companies are great at predicting overarching ‘trends’ but sometimes they are abstract and difficult to work out how they apply to your industry. This is tailored to you (and your customers) and is much more approachable and buyer friendly.
The Trend Diviner includes:
A 30 minute zoom call to establish how you want my research to be directed
A set of moodboards to guide you on colour, trends or fresh ideas for your very own trends
Some ideas to keep your eyes on for future seasons
2025
123 Demo Street New York, NY 12345
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